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Appendix A: Description of Strategic Plan Elements

Definitions of the strategic plan elements included in the CIWMB’s 2001 Strategic Plan include:

  • Vision: An inspiring picture of what the organization would like to become beyond today. It is not bound by time, represents continuing purposes, and serves as a foundation for a system of strategic planning.
  • Mission: The reason for an organization’s existence. It succinctly identifies what the organization does, why, and for whom it does it.
  • Values: The human factors that drive the conduct of an organization and that function as a guide to the development and implementation of all policies and actions. They are a summary of the operating philosophies that will be used in fulfilling the mission and vision.
  • Goals: Issues-oriented statements that reflect the realistic priorities of the organization and chart the future direction by focusing actions toward clearly defined purposes and policy intention.
  • Objectives: Specific and measurable targets for the accomplishment of a goal. They mark interim steps toward achievement of the mission and goals and set the direction for strategies.
  • Strategies: Specific courses of action that will be undertaken by the organization to accomplish its goals. They indicate how the goals and objectives will be achieved.

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