California Department of Resources Recycling and Recovery (CalRecycle) 

Beverage Container Retailers/Dealers

Shelf Labeling and Advertising

All dealers with a location size greater than 4,000 square feet of sales and storage area are required to display California Redemption Value (CRV) as a separate component of the beverage container price on all advertising and shelf labels. For example, a six-pack of 12-ounce soda costing $1.99 may be displayed as:

  • $1.99 + CRV
  • $1.99 + 30 CRV
  • $1.99 + 30 CRV = $2.29

Important: A dealer should not combine the sales price of the product and CRV as one single price on their shelf labels or advertising. The purpose of this is to enable the customer to identify how much CRV they are being charged. An unacceptable example would be: $2.29 including CRV.

Last updated: January 1, 2010
Beverage Container Retailers, http://www.calrecycle.ca.gov/BevContainer/Retailers/
Contacts: http://www.calrecycle.ca.gov/BevContainer/Contacts.htm