California Department of Resources Recycling and Recovery (CalRecycle) 

Product Stewardship and Extended Producer Responsibility (EPR)


Why retailers have a role in product stewardship

Retailers can play a critical role in an EPR program given their importance in the product chain. They are the typical liaison between the producer and the consumer. Producers often seek assistance from retailers to connect with the consumers and make sure they understand how an EPR program works and why it is important.

Roles and responsibilities under the CalRecycle EPR Framework

The roles and responsibilities for retailers, as well as each stakeholder in a product chain, are laid out in the EPR Framework guidance document.

How a retailer participates in a program depends on the product type, program mechanics, and educational components of the program. Some possibilities could include making information available to the consumer at the point of purchase, providing a take-back location, or collecting fees for the producers. Retailers may voluntarily participate in the collection system or negotiate compensation directly with the producer or stewardship organization. It is also possible that producers of a covered product will choose not to utilize the retailers at all.

Action steps

As a retailer, it is important for you to stay informed about legislation, regulation development, and product selection in order to determine how best to address the changing situation:

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Last updated: June 24, 2010
Extended Producer Responsibility and Stewardship
Contact: (916) 341-6449