California Department of Resources Recycling and Recovery (CalRecycle) 

Organics Market Development Indicators

Organic Materials Measurement and Analysis Project

One of the challenges of a public agency promoting market development in a competitive industry context is determining the effectiveness of its programs and activities above and beyond private industry efforts. Because information about effectiveness is critical in strategic planning, the Organic Materials Measurement and Analysis project was developed to quantify the California Integrated Waste Management Board (CIWMB) (now known as the Department of Resources Recycling and Recovery or CalRecycle) organic materials management (OMM) activities to make inferences about market impact. Using selected indicators as a measure of OMM’s effectiveness in market development activities, OMM used these indicators to (1) determine which activities are yielding the most result for the allocated resources, (2) determine where resources should be redirected to achieve greater program effectiveness, (3) determine how activities or programs can be reworked to achieve broader message saturation, and (4) identify evolving trends, gaps, and opportunities in the marketplace and target future programs to match those opportunities.

Marketplace Indicators
One of CalRecycle's goals is to help create and develop markets for organic materials that otherwise would have been sent to landfills. As part of its efforts in this area, CalRecycle collected data on indicators that show trends in the compost and mulch industry, local government programs related to organic materials, and the like. The links below show data on these indicators in graphical form.

In addition, CalRecycle used these indictors to learn about the impact of its programs on the development of organic materials markets. See the organic materials measurement and analysis project overview for a more detailed description.

Landscape Management Outreach Effectiveness
The majority of greenwaste (i.e. tree and shrub trimmings, grass clippings, leaves, etc.) generated from urban landscapes comes from the actions of the professional landscape industry. Consequently, CalRecycle undertook a series of landscape management outreach program activities designed to prevent excessive greenwaste generation, increase diversion from landfills and promote the use of compost and mulch made from urban derived greenwaste materials. CalRecycle conducted a series of surveys among participants at major landscape industry trade shows and expositions in both Northern and Southern California starting in the 1998-2000 season. Surveys results are tabulated in the following charts.

Organics Materials Management Home

Last updated: October 12, 2012
Organic Materials Management http://www.calrecycle.ca.gov/Organics/
Contacts: http://www.calrecycle.ca.gov/Organics/Contacts.htm