Campaign Materials and Public Outreach

The “Just Check It” campaign is designed to remind Californians about the importance of checking their tire pressure once a month. Television, radio and informational materials were created highlighting the ease and benefits of proper tire maintenance.

Television Spots

Our television advertisements bring to life the many benefits of tire maintenance (safety, fuel efficiency, environmental protection) and can be heard throughout California.

• English (Windows Media Video, 32 Kbps | YouTube, 33 seconds) | Script (PDF, 26 KB)
• En Español (Windows Media Video, 32 Kbps | YouTube, 33 segundos) | Script (PDF, 35 KB)

Radio Spots

Our radio advertisements and radio scripts can be heard throughout California on popular radio stations.

• English: (Windows Media Audio, 32 Kbps, 30 seconds) | Script (PDF, 40 KB).
• En Español: (Windows Media Audio, 32 Kbps, 30 segundos) | Script (Adobe PDF, 21 KB).

Informational Materials

Proper tire maintenance is easy and important. Check out these information materials for California motorists, currently being distributed at events and through our campaign partners.

• Tire care fact sheet, Adobe PDF (English, 789 KB | Español, 799 KB | Chinese, 914 KB)
• Tire care monthly reminder window decal, Adobe PDF (English, 718 KB)
• Tire care kit, includes reusable garbage bag, tire gauge and oil rag.
• Tire pressure check calendar (English, 106 KB | Español, 105 KB)
• Tire pressure check reminder (English, 78 KB | Español, 95 KB)