The CIWMB (now known as the Department of Resources Recycling and Recovery, or CalRecycle) provided $167,900 to implement the 2000 Los Angeles Grasscycling Outreach Campaign. This region accounted for approximately 26 percent of all grass clippings generated in the State. The Mow Down Pollution Task Force developed educational and promotional materials and implemented a series of outreach activities designed to increase homeowners’ and residents’ awareness of grasscycling and divert thousands of tons of grass clippings from landfills in 2000.
- Expose 40 percent of households (691,000) in the region to the needs and benefits of grasscycling.
- Encourage and assist 2.25 percent of households (38,900) in the region to initiate the practice of grasscycling during the year 2000.
- Divert approximately 13,000 tons of grass clippings generated annually in the region.
A variety of educational outreach activities were implemented in 2000 and 2001, including: airing Harlem Globetrotters Grasscycling Public Service Announcements on cable television and radio stations; providing grasscycling information on the Earth 911 hotline and web site; newspaper advertisements; utility bill inserts; displays and posters at public libraries; grasscycling signs at various parks; exhibiting a grasscycling demonstration booth at various community events; and working with the Latin and Asian Gardeners Associations to promote grasscycling to commercial landscapers in Los Angeles.