Organic Materials Measurement and Analysis Project
One of the challenges of a public agency promoting market development in a competitive industry context is determining the effectiveness of its programs and activities above and beyond private industry efforts. Because information about effectiveness is critical in strategic planning, the Organic Materials Measurement and Analysis project was developed to quantify the California Integrated Waste Management Board (CIWMB) (now known as the Department of Resources Recycling and Recovery or CalRecycle) organic materials management (OMM) activities to make inferences about market impact. Using selected indicators as a measure of OMM’s effectiveness in market development activities, OMM used these indicators to (1) determine which activities are yielding the most result for the allocated resources, (2) determine where resources should be redirected to achieve greater program effectiveness, (3) determine how activities or programs can be reworked to achieve broader message saturation, and (4) identify evolving trends, gaps, and opportunities in the marketplace and target future programs to match those opportunities.
One of CalRecycle's goals is to help create and develop markets for organic materials that otherwise would have been sent to landfills. As part of its efforts in this area, CalRecycle collected data on indicators that show trends in the compost and mulch industry, local government programs related to organic materials, and the like. The links below show data on these indicators in graphical form.
In addition, CalRecycle used these indictors to learn about the impact of its programs on the development of organic materials markets. See the organic materials measurement and analysis project overview for a more detailed description.
- Compost Sales Indicator: Shows total amounts of organic products (compost, mulch, wood chips, etc.) sold to various market segments (i.e. agriculture, horticulture, municipal, etc.) over time.
- Local Waste Diversion Indicator: Shows number and types of local organic waste diversion programs implemented over time.
- Recycling Market Development Zone (RMDZ) Loans for Organic Materials: Shows amounts of RMDZ loans allocated to organics facilities projects in a given year.
- Number of Permitted Composting Operations and Facilities.
- California Heartland Web "Hits" Indicator: Shows the number of "hits" or visits to CalRecycle website originating from the KVIE public television station "California Heartland" website.
Landscape Management Outreach
The majority of greenwaste (i.e. tree and shrub trimmings, grass clippings, leaves, etc.) generated from urban landscapes comes from the actions of the professional landscape industry. Consequently, CalRecycle undertook a series of landscape management outreach program activities designed to prevent excessive greenwaste generation, increase diversion from landfills and promote the use of compost and mulch made from urban derived greenwaste materials. CalRecycle conducted a series of surveys among participants at major landscape industry trade shows and expositions in both Northern and Southern California starting in the 1998-2000 season. Surveys results are tabulated in the following charts.
- Current Greenwaste Management Methods: Measures usage of landscape management practices that reduce greenwaste generation and tracks methods used by landscapers to dispose of greenwaste materials from landscape sites.
- Barriers to Greenwaste Reduction, Reuse, Recycling: Measures landscaper's perception of barriers to using landscape management practices that will reduce, reuse or recycle greenwaste materials.
- Landscape Applications of Compost/Mulch Materials Used: Tracks usage of various application methods of organic materials to landscapes.
- Types of Compost/Mulch Feedstock Used: Tracks usage of compost/mulch materials based on feedstock composition.
- Barriers to Using Compost/Mulch Materials: Measures landscaper's perception of the barriers to using organic materials for landscape application.