The “Just Check It” campaign is designed to remind Californians about the importance of checking their tire pressure once a month. Television, radio and informational materials were created highlighting the ease and benefits of proper tire maintenance.
Our television advertisements bring to life the many benefits of tire maintenance (safety, fuel efficiency, environmental protection) and can be heard throughout California.
Our radio advertisements and radio scripts can be heard throughout California on popular radio stations.
Proper tire maintenance is easy and important. Check out these information materials for California motorists, currently being distributed at events and through our campaign partners.